It’s not uncommon when I ask the question of a landscaping client “Who is your target market” they respond with “anyone”. 90% of the time it’s the answer you hear, but it’s one of the most detrimental things you can be doing with your marketing. And today we’re going to …
The sales process is a tricky one in any business. You want to keep the leads and quotes coming and going in the most consistent way possible, which is easier said than done. Some companies have a constant stream of leads, but some scrap around trying to get any enquiry …
What is a U.S.P? USP stands for a unique selling proposition. It’s a vital part of any business that wants to grow their sales efficiently and effectively with marketing. It’s a clear and concise message that instantly differentiates you from your competition. It explains to a potential customer, in a …
An elevator pitch is a 30-90 second summary of what it is that you do. It’s designed to put your services across in an impactful, concise way to anyone that only has a short amount of time to listen. The elevator pitch found its bearings as a tool to use …
One of the biggest weapons you can add to your selling repertoire is knowing what you clients really want. One of the most common errors any small business owner makes is selling what your customer needs rather than what they really want. It’s a subtle distinction, but an important one …
